Giant Eagle is partnering with the RangeMe online product discovery platform to expand its marketplace, with home and general merchandise among the categories where it wants to generate a greater assortment.
Overall, Giant Eagle intends to accelerate and scale product sourcing for its marketplace initiative by partnering with RangeMe. Under the initiative, it will expand its offerings across multiple categories, including housewares, small appliances, general merchandise, health and beauty, pets, baby, vitamins and well-being, gourmet food, center store grocery, household supplies, OTC pharmacy, outdoors, and lawn and garden. The retailer wants to work with suppliers who have established drop-ship and direct-to-consumer capabilities that cover the five states in which Giant Eagle operates, Indiana, Maryland, Ohio, Pennsylvania and West Virginia.
Giant Eagle operates more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana with approximately $9.2 billion in annual sales. Giant Eagle is looking to receive submissions under its marketplace initiative through September 27 and is not setting a cap on the number of new suppliers it will onboard. Suppliers can make their product submissions at rangeme.com/gianteaglemarketplace.
“Giant Eagle Marketplace allows us to extend our aisles and assortments in our established online platform to offer brands and products that previously may not have been qualified or considered for shelf space,” said Kyle Carrabine, Giant Eagle marketplace business development at Giant Eagle. “Marketplace provides us a great way to curate local or regional items while also bringing in trending or emerging categories that many of our customers desire. Hopefully, it’s viewed as a launching point for partnerships and entry possibilities by new or emerging sellers. While also being a strategic area for growth or expansion by those who have been long term vendor partners with Giant Eagle.”
