Food52 is launching a new loyalty program, The Table, which allows members of the company’s food media, home and cooking community to unlock exclusive perks and enjoy a more rewarding shopping experience.
The Table is free to join and offers three unique tiers of rewards: Insider, VIP and Premier. Members at every level enjoy exclusive rewards such as a special birthday perk, first access to new product launches and access to private sales. Members who, based on point-generating Food52 interactions, advance to VIP also earn surprise perks from Food52 partners and 10% off anytime. Premier, the highest tier, offers tier-exclusive events and free shipping on every order.
The launch of The Table follows the recent rollout of Food52’s first-ever affiliate Curator Program, where select community members and Food52 creators – including resident baker Erin McDowell and master mixologist Harper Fedler – can earn commissions based on sales of Food52 products they promote and share with their communities.
“We are thrilled to bring this new loyalty program to our community, where our members can pull up a chair at The Table and earn exclusive rewards,” said Joy Peabody, chief growth officer, in announcing the new loyalty program. “Community is at the heart of everything we do. Our goal is to reward community engagement and the actions that have helped shape Food52 into the amazing resource and community it is today.”
