Macy’s, in a move to onboard an executive who has been focused on Generation Z, has announced that Emily Erusha-Hilleque has joined the company as senior vp for Macy’s private brands.
Erusha-Hilleque will lead Macy’s own-brands design organization, including apparel, center core and home design teams. She also will drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. She will report to Nata Dvir, Macy’s chief merchandising officer.
Erusha-Hilleque joins Macy’s from Target Corp., for which she most recently served as the design director of Ready-to-Wear, Young Contemporary Private Label, Design Partnerships. She was responsible for building, launching and growing the first Gen Z + culture-focused private label, Wild Fable, and she spearheaded designer collaborations, including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson and Lego.
Dvir said, “We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers. Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies. She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories.”
