Family Dollar is launching a new app that it says will give customers a fresh mobile shopping and saving experience.
Featuring a new interface and smoother navigation, the app will help shoppers manage coupons using the redesigned wallet feature, explore engaging weekly ads and locate products with intelligent searches, report officials of the Family Dollar division of Dollar Tree.
The app launch is part of the corporate Dollar Tree digital transformation, the company noted. It pointed out that the digital transformation will introduce additional Family Dollar app features such as internal e-commerce, in addition to personalization capabilities and a recast rewards element. The digital transformation also includes a fresh Dollar Tree mobile undertaking.
“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, Dollar Tree chief information officer. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we’ve applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike.”
Emily Turner, Dollar Tree chief marketing officer, added, “At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise. We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our millions of customers through Chesapeake Media Group, our retail media network.”
