To advance its omnichannel capabilities, Crate & Barrel Holdings has launched “Bring it Home,” a multi-year investment plan centered on the customer experience and designed to pave the way for continued growth across the organization.
The initiative will optimize inventory, use real-time data to predict demand, automate decisions and keep Crate & Barrel’s promise of fast, complete and reliable delivery, the company indicated. Powered by an integrated, automated and AI-driven technology stack, the planned investments stretch across the entire company and touch on everything from internal efficiencies and sustainability to the customer shopping experience online, in-store and in the home.
Crate & Barrel intends to double the size of its technology team over the next three years, hiring new product managers, engineers, architects, data scientists and technology leaders.
It will move the business intelligence and customer relationship management functions into the new tech team to align technology solutions with real-time outcomes, analytics and reporting.
In addition, Crate & Barrel plans on building a new technology stack from the ground up for multi-brand, multi-channel, multi-country growth opportunities, the company stated. The company will apply next-generation AI capabilities to its apps and platforms for a more personalized, premium and seamless customer experience. AI technology and automation will boost facility efficiencies and optimize inventory for quicker customer deliveries and reduce the company’s carbon footprint. Crate & Barrel will Increase automation across channels to easily identify customer preferences and offer services consistent with them.
In operation, the investment effort should optimize Crate & Barrel’s supply chain using a proprietary process that maximizes efficiencies leading to an improved customer experience and reduced carbon footprint, the company maintained.
