People are spending more time than ever in the kitchen, Crate & Barrel noted, and that presented an opportunity to help customers use the space better, resulting in its development of a new private label cookware line.
By developing and incorporating materials such as the exclusive copper EvenCook Core for its food prep line, the new Kitchen by Crate collection is built for both amateurs and novice cooks at an attainable price.
From stainless steel and ceramic cookware, bakeware, cutting boards, silicone utensils and storage containers, the collection offers almost 200 new kitchenware tools from $9.95 to $599.95.
The line includes, as characterized by Crate & Barrel:
- Cookware. Available in stainless steel and ceramic as individual pots, pans and sets, the technology of heat-responsive copper EvenCook Core cookware is ideal for browning, searing, sauteing, boiling and simmering food.
- Bakeware. Made from durable carbon steel, the line’s pans heat quickly and maintain consistent temperatures for perfectly baked goods.
- Cutting Boards. Modern yet timeless, these face-grain boards offer versatility and natural durability and stand up to everyday cutting and chopping.
- Utensils. Stir, scoop, serve, scrape, flip and mix with sturdy, polished stainless steel utensils that have a high-style design.
“More than ever, life is happening in the kitchen, and like other areas of the home, our customers are being intentional about how they use their kitchen space and what goes into it,” said Alicia Waters, chief marketing officer, Crate & Barrel, in introducing the collection. “The Kitchen by Crate line brings the thoughtful design Crate & Barrel is known for into the kitchen and makes it accessible for any level of home cook.”
