A recent survey conducted by The Harris Poll for grocery repurposer Flashfood indicated 83% of consumers in the United States report saving money is more important to them in 2025 than it was in other years recently, with 81% saying saving money on food is a priority.
In response to the survey, consumers stated cooking meals at home is not only one of the best ways to save money on food, cited by 89%, but it also is a healthier alternative to takeout or dining out, also cited by 89%.
Flashfood cited U.S. Department of Agriculture research predicting that food prices will increase 1.9% in 2025.
“In light of what we already know, which is that the cost of groceries is going to continue to rise, these findings offer really interesting takeaways for US grocers,” said Nicholas Bertram, CEO of Flashfood. “Consumers are going to focus more on cooking at home as opposed to eating out or ordering from restaurants to save money. This is an opportunity for retailers to think creatively about their tech offerings to make sure they enable the purchase of quality, nutritious and affordable food. The best, most community-minded grocers will turn this economic reality into a positive. Flashfood is available to make this happen for any grocer ready to get ahead of the challenge.”
Flashfood works from an app that allows grocers to offer consumers food they might not sell at bargain prices.
