As it expands on its Buzzworthy Brands initiative, Buy Buy Baby is adding six new labels to its assortment for spring.
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The new brands involved are Ahimsa; Monica + Andy; Gro To; Ready, Set, Food!; Snuggle Me Organic and Waterful Baby Wipes. The Buzzworthy Brand lineup now includes 11 labels that offer high-quality, trusted, and differentiated products at varying price ranges to meet ever-evolving parent needs, Buy Buy Baby noted. Much of the lineup originated as direct-to-consumer, digitally native brands. Introduced in 2021, the Buzzworthy Brand initiative supports parent entrepreneurs, the Bed, Bath & Beyond division added.
In the spring introductions, as Buy Buy Baby characterizes them:
- Ahimsa aims to get plastic off the table by offering stainless steel dishes for kids.
- Gro-To makes gentle bath and body care for babies and kids.
- Monica + Andy uses the softest, Global Organic Textile Standard-certified organic fabrics and offers limited-edition prints and mix-and-match essentials.
- Mushie is a family-founded company focused on creating sustainable, safe and beautiful baby essentials including feeding spoons, a suction plate and square toddler bowls.
- Ready, Set, Food! is an early allergen introduction system that makes it safe, easy and convenient for parents to get children adapted to foods that might cause later reactions otherwise.
- Snuggle Me Organic creates minimal, modern baby blankets, pillows and related products made with GOTS-certified cotton.
- Waterful Baby Wipes makes clean up products free of plastic and made with 99.9% purified water and natural plant-based fibers.
