Qurate Retail Group has appointed Rosalia Bucaro as its chief merchandising officer for HSN.
Qurate noted that in her role at HSN, she will oversee the strategic direction of merchandising, planning, programming and business development across product categories. She will lead her team in revitalizing product assortment, forging dynamic celebrity partnerships, and creating merchandise that resonates with existing and new customers across channels. The company maintained that she will report to Stacy Bowe, HSN president.
Prior to joining HSN, Bucaro served as executive vice president of Rue Gilt Groupe, an off-price e-commerce portfolio company that includes banners such as Git and Rue La La, Qurate pointed out. She also held various senior positions in merchandising at Bloomingdale’s before to her Rue Gilt tenure.
“Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN,” said Bowe in announcing Bucaro’s appointment. “Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”
