Qurate Retail Group has named Terry Boyle president and CEO of Zulily.
Boyle moves to Zulily from Behold, a venture-backed startup he created that focused on providing a personalized shopping experience in women’s fashion driven by data science, personal styling and outfit functionality. Previous to that, he had a decade-long career with Nordstrom. He was the first executive hired at HauteLook in 2008 and joined the Nordstrom leadership team as part of its acquisition by the department store operator in 2011. At Nordstrom, Boyle led the design and launch of nordstromrack.com and served as president of nordstromrack.com and HauteLook. In 2017, he additionally assumed the role of president at Trunk Club, a full-priced division of Nordstrom that focused on in-person and online personal styling services, leading the strategic reorientation of that business and returning it to high growth, according to Nordstrom.
The Zulily appointment follows a repositioning and reordering of the executive suite at Qurate’s QVC and HSN operations.
“Zulily was one of the original pioneers of digitally native discovery-driven commerce,” Rawlinson said. “The model drives excitement and engagement at scale for its 4.6 million customers. Terry brings a blend of deep retail, brand and ecommerce experience, a track record of driving growth, and entrepreneurial instincts. I’m looking forward to his fresh perspective and leadership as the company looks to return to growth and refines its delivery of compelling, personalized digital experiences for Zulily’s customers.”
