The best of Italy is coming to the United States via Bloomingdale’s, the retailer declared, as part of a two-month promotion including products in home, beauty, apparel, accessories and fine jewelry.
“From Italy, With Love” launches September 5 at Bloomingdale’s, which maintained the milestone event would immerse shoppers in Italian fashion, design, cuisine and culture. It will feature more than 300 exclusive products from some 150 vendors and the introduction of over 30 new brands. Consumers can shop the promotion in-store and online.
As part of “From Italy, With Love,” the Macy’s banner will unveil Il Mercato, an Italian pantry, on the main floor of its flagship 59th Street Store in New York City. It will give customers a chance to shop the fine groceries and coffee curated by region from partners such as De’Longhi, Il Buco Vita and Giadzy. A De’Longhi Espresso Bar will encourage consumers to sip while they shop at Il Mercato, offering complimentary tastings of cafe favorites.
Each Saturday, a Bloomingdale’s demo kitchen initiative will showcase various partners and classes covering how to make Italian classics including focaccia, gnocchi and cannolis, among other dishes and desserts.
In addition, Ginori 1735 will take over and redesign the trend space on the seventh floor of the New York flagship store with its furniture and wallpaper, and it will have a Ginori master painter live in store September 7-8. Then, October 4-6, Bloomingdale’s stores across the U.S. will feature three days of beauty programming, with an Italian-themed festival planned for October 5.
“From Italy, With Love” officially launches at the 59th Street flagship September 5, with activations appearing in select stores across the United States. Bloomingdale’s will rollout exclusive products as part of the Italian promotion September 5, providing online access to the range.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” said Frank Berman, Bloomingdale’s chief marketing officer. “The campaign serves as a unique opportunity to unite iconic brands, tastemakers and partners, creating a celebration of culture, design and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events and interactive activations, offering an experience like no other.”
