For fall, Bloomingdale’s is launching a new marketing campaign, “Just Imagine,” which the retailer touts as a bold, boundary-pushing campaign that transforms the iconic department store into a dynamic museum where fashion, art and immersive storytelling converge.
To kick off the campaign, acclaimed British Nigerian multidisciplinary artist and designer Yinka Ilori, who has developed products from drinkware to t-shirts to games and whose candles the upmarket Macy’s banner stocks, is unveiling an original façade installation and carousel takeover at the company’s famous 59th Street flagship location, the retailer noted.
The campaign will spotlight exclusive collections from Ilori and illustrator Angelica Hicks, along with limited-edition collaborations across home, beauty, apparel, fine jewelry, and accessories. Bloomingdale’s will host a range of events and activities over two months starting September 4. For example, the limited-edition Bloomingdale’s collection designed by Ilori spans cashmere knits, playful objects like a pickleball set, Baccarat Ginkgo vases, bespoke sketchbooks with art cases and bold home décor, Bloomingdale’s pointed out, alongside a jewelry capsule with Bea Bongiasca and a seating capsule with Kartell, Bloomingdale’s stated For limited edition Ilori designed self care, the collection includes a Byredo travel kit, Augustinus Bader’s The Rich Cream and a signature candle with Joya Studio.
Retail prices range from $16 for a ping pong ball set or a notebook, to $1250 for the Baccarat Ginkgo vase and $1,600 for seating from Kartell. Bloomingdale’s will offer the items in-store at its 59th Street, Aventura, Tyson’s, Roosevelt Field, Century City and South Coast Plaza locations.
Blurring the lines between commerce and creativity, Bloomingdale’s will include interactive experiences and installations throughout the 59th Street flagship store and various destination doors, among them, according to the retailer, the Art of Cooking, offered on Saturdays, to help shoppers hone their skills with weekly live demos from cooking to plating and tastings developed with local restaurants and chefs. In addition, Lladró The Guest House will feature the porcelain brand as an immersive experience, taking visitors through different artistic universes of their design partners each Saturday throughout September and October.
“With Just Imagine, we set out to reframe the way people experience Bloomingdale’s, not just as a store, but as a cultural destination,” said Frank Berman, the retailer’s executive vice president and chief marketing officer, in announcing the fall marketing effort. “This campaign offers a unique opportunity to bring together visionary artists, iconic brands, and cultural tastemakers in a celebration of creativity, identity and design. Customers will step into a world where retail becomes an immersive artistic experience, filled with exclusive products, interactive moments, and storytelling that sparks imagination in entirely new ways.”
