Big Lots has launched of a new app designed to enhance the shopping experience for its loyalty program members.
Current and new Big Reward members can download the already available Big Lots app, which provides in-store rewards access, a personalized dashboard for tracking loyalty program earnings and exclusive notifications for special offers, the company stated. Other features include one-touch shopping, profile and credit card management, and weekly exclusive deals. Rewards Ready notifications inform users about new rewards, the company noted, to maximize their savings and engagement with Big Lots. New features have been integrated as an update to Big Lot’s existing app so previous users can enjoy a smooth transition.
“With the introduction of the Big Lots app, our Big Reward customers will have an enhanced and more personalized shopping experience,” said Bruce Millard, Big Lots senior vice president of marketing and e-commerce. “We aim to make it easier for our customers to access their rewards, stay informed about the best deals and manage their profiles and credit cards all in one place as they shop in-store and online for bargains to brag about.”
Big Lots recently filed for bankruptcy protection, in doing so revealing an agreement whereby investment firm Nexus would acquire the off-price retailer. The retailer has since announced the planned closing of some 500 stores.
