Beyond on May 8 will celebrate a grand online reopening of its recently acquired Buy Buy Baby banner with a Baby Days event featuring daily giveaways, quality baby essentials and registry picks.
The rebirth will come with a crowdfunding offer of a tokenized digital security linked to certain Buy Buy Baby intellectual property on the tZERO brokerage platform, the company pointed out. The Buy Buy Baby digital security initiative will foreshadow a crowdfunding offer of a tokenized digital security linked to sibling-banner Overstock intellectual property, which will occur on April 24 on tZERO.
The Overstock crowdfunding event coincides with Beyond’s Overstock Anniversary ‘O’ Event, which runs from April 24 to 28. The promotion will feature an array of closeout deals focused on households and lifestyles, including bargains on home furnishings and décor, outdoor furniture, bedding, mattresses and jewelry.
According to the company, tokenization represents an opportunity to monetize Beyond intellectual properties and share in future company success and growth.
Beyond executive chairman and principal executive officer, Marcus Lemonis will host a live event on X Spaces entitled “Tzero, Overstock, Buy Buy Baby…” on March 24 at 5:30 p.m. Eastern time. The company noted that the event will provide business updates and take questions from live participants. It is accessible via the handle @marcuslemonis or the link: https://twitter.com/i/spaces/1LyxBWmayZaKN.
“We’re beyond excited to officially reopen Buy Buy Baby and reunite it with Bed Bath & Beyond,” said president and CFO Adrianne Lee. “Baby Days is our way of celebrating with families, offering them incredible giveaways, curated collections from the most trusted brands and a fresh, innovative shopping experience.”
Lemonis added, “I have been focused on returning Buy Buy Baby to its original growth partner, Bed Bath & Beyond. The rebirth of this brand and digital security issuance mark a new beginning for an iconic American retailer. The tokenization of Buy Buy Baby offers an exciting opportunity to monetize the intellectual property and share in future success and growth of the retail business.”
On the Overstock tokenization effort, Lee stated, “We are bringing back the incredible deals that made Overstock a household name and celebrating the ‘O’ digital security token offering by our subsidiary Commercial Strategies, Inc., on tZERO’s brokerage platform. This signals our commitment to the Overstock brand and our excitement around its intellectual property tokenization to unlock shareholder value.”
