Live commerce platform TalkShopLive has announced that it has developed a partnership with Best Buy that will result in customers getting the option for in-store pickup for the first time.
The livestream partnership will allow for elimination of costly shipping expenses while getting products to customers faster than any other live shopping company in the marketplace, TalkShopLive asserted. The partnership has launched in the form of a live show hosted by TikTok star Noah Schnacky, who highlighted some of his favorite products.
TalkShopLive decided to launch the first-of-its-kind store pickup with Best Buy because it has a long relationship with the retailer. Best Buy was the first major retailer to work with TalkShopLive, the company noted.
The Best Buy deal is TalkShopLive’s latest initiative to emerge after it launched what it characterized as another live commerce first, shopping windows in New York City. Consumers can watch, listen and shop livestreams featuring celebrities such as Shania Twain, Dolly Parton, Garth Brooks, Kelsea Ballerini, Gloria Estefan, Drew Barrymore and Bobby Flay. TalkShopLive continues attracting celebrities, publishers and brands attractive to the platform, it maintained, because of its innovative, frictionless buying experience and proprietary multi-embed point-of-sale technology, which allows video content to remain shoppable wherever the content is shared.
“We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences,” said TalkShopLive CEO and founder Bryan Moore, in announcing the Best Buy deal. “For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upwards of 1500%. As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times.”
