Best Buy is getting into the marketplace game with plans to expand the range of products it offers consumers.
The company is preparing to launch Best Buy Marketplace, where it plans to feature what’s described in a blog post as even more innovative brands and products. The marketplace will bring third-party sellers opportunities to expand their reach and grow their brands, Best Buy added. In addition, sellers, can capitalize on evolving partnership opportunities and leverage the services provided by Best Buy Ads in-house media.
The retailer is partnering with Mirakl, an enterprise marketplace technology company, to power the platform, where third-party sellers can integrate their products into BestBuy.com and the Best Buy App. As it approaches potential sellers, Best Buy indicated the company will establish a clear fee structure that will allow businesses to set up shop as best suits their operations and make it easy to grow brands profitably via the retailer’s digital operations.
“We’re incredibly excited to roll out Best Buy Marketplace later this year and provide our customers an expanded assortment of products, new categories and the ability to bring them emerging tech more quickly,” said Frank Bedo, Best Buy chief marketplace and e-commerce officer. “Not only will we be able to introduce new brands, but these sellers will also have the opportunity to get in front of a much larger audience of shoppers alongside other reputable brands.”
