To work more closely with social media personalities, Best Buy has established a new platform that allows influencers and creators to partner directly with the company and earn commissions on sales they generate while helping shoppers discover products they might otherwise miss.
Best Buy pointed out that several well-regarded creators already have built storefronts on the platform, including Linus Sebastian of Linus Tech Tips, who has more than 16 million YouTube subscribers and eight billion views, product reviewer Judner Aura, also known as UrAvgConsumer, and tech and lifestyle creator Jenna Ezarik.
Best Buy stated that the storefronts should deliver:
Next-Level Inspiration. Storefronts offer shoppers a place to find excitement and shop confidently when they see the latest collections on their favorite content creator’s storefront. Creators can explore, feature and earn eligible commission across Best Buy’s full assortment, which includes tens of thousands of products.
Tailored Collections. Storefronts simplify shopping by allowing creators to curate collections of tech products in their content so viewers can easily explore and shop recommended items.
Convenience. Storefronts bring influencer and creator-favored products together in one place, making it easy for their followers to shop the products that factor into their content and everyday lives.
Through their storefronts, creators can access performance tools to help drive their businesses, including the ability to track their earnings, product performance and other data.
Best Buy plans to expand opportunities to select creators and influencers, the company maintained, providing curated campaign opportunities, featured storefronts on the Best Buy app and bestbuy.com, and other ways to connect with shoppers. It has partnered with impact.com, an affiliate, influencer and referral marketing operation, to power the Best Buy Creator program.
“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” said Jennie Weber, Best Buy chief marketing officer, in announcing the program. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational and convenient.”
