To reward pick-up customers, Belk is bringing back the Great Mom Surprise, running this week and will run through Mother’s Day, Sunday, May 8.
One customer per day at each Belk location will get a surprise on arrival at their in-store or curbside pickup point: a gift card totaling the amount of their online order, up to $575. They can redeem Great Mom Surprise Belk gift cards on future orders either in-store or at belk.com. Last year, Belk gave away more than $200,000 in gift cards during the promotion to more than 8,300 customers across its footprint, the company stated.
“The Great Mom Surprise is the perfect way to brighten a customer’s day leading up to Mother’s Day,” said Nir Patel, Belk CEO, in announcing the promotion. “Moms often do so much for everyone and don’t always spoil themselves, but this promotion is a way for all our customers to have some fun while they shop for themselves or the special moms in their lives.”
