Bed Bath & Beyond is launching a series of chef cooking videos supporting the rollout of its Our Table kitchenware owned brand.
The product line, part of the retailer’s current expansion of “owned” brands, offers aluminum, anodized and stainless steel cookware sets, enameled and pre-seasoned cast iron, and bakeware as well as tabletop items, kitchen gadgets and linens.
The “From Our Table to Yours” cooking series takes a local turn by featuring chefs based out of Chicago, New York and Kingston, NC. Each episode showcases various Our Table products, demonstrating how to employ them for everyday use and in entertaining.
The three-part virtual series will debut on Bed Bath & Beyond’s Instagram-operated IGTV channels beginning Tuesday, June 15. As scheduled, according to Bed, Bath & Beyond, the series will run with:
- Joe Flamm, the Chicago-based winner of Bravo’s Top Chef Season 15 and owner of restaurant Rose Mary, who kicks off the series on June 15.
- J. Johnson, an award-winning chef, author, host of “Just Eats” on Cleo TV and founder of FIELDTRIP, a globally inspired, quick-casual rice shop in New York’s Harlem community, first airing on June 17.
- Vivian Howard, an acclaimed chef, owner of two restaurants each in Kingston, NC and Charleston, SC, best-selling author, and award-winning television host and producer of “A Chef’s Life” and “Somewhere South” on PBS, first airing on June 22.
Each episode will present with chef Joel Gamoran of the virtual culinary institute Homemade.
Our Table is launching with, among key products, 10-piece cookware sets in forged aluminum; anodized and stainless steel; colored enameled cast iron; and ready-to-use pre-seasoned cast iron, bakeware ranging from classic sheet and cake pans to ceramic ramekins to rectangular bakers. Also among the introductory items are the 16-piece Landon Dinnerware Collection, arriving in sea salt, pepper, toast and truffle colors. A kitchen linens lineup debuts with oversized, plush and absorbent kitchen towels; cotton chambray oven mitts with terry linings and silicone grips; and cotton and chambray aprons. A new gadget selection includes stainless steel measuring cups, serving utensils, whisking sets, silicon spatulas, and mixing bowls with measurement indicators.
