Although it’s known for its coupons and building promotions around them, Bed Bath & Beyond is expanding its consumer outreach with brand-specific deals, the company’s membership program and now, for the holidays, a cross-banner marketing effort around gifting.
In addition to those initiatives, Bed Bath & Beyond has partnered with Pinterest to create a holiday gifting quiz. Consumers answer a few questions and get curated gift ideas for the foodie, spa lover, hospitable host and that always hard-to-shop-for person, the retailer maintained.
As it closes out 2022, the Bed Bath & Beyond gift season initiatives include products for hosting and toasting, bringing joy with toys and unique gifts that every foodie, neat freak and cozy enthusiast will love, according to the company. At the same time, Bed Bath & Beyond pointed out, customers can earn and redeem points every time they shop, across its namesake, buybuy BABY and Harmon banners through the Welcome Rewards loyalty program. From Wednesday, December 21 through Saturday, December 24 Welcome Rewards+ members will receive 30% off their total purchase.
In another promotional initiative running until December 24, Bed Bath & Beyond will debut favorite presents to spark inspiration in a Gift of the Day program on the company website. Then, shoppers can get 25% off their total purchase beginning Monday, December 12, through Sunday, December 25.
Among the gifts Bed Bath & Beyond is spotlighting are items for food and drink enthusiasts as well as self-care devotees and accomplished hosts:
- Nespresso Breville Vertuo Next Premium Coffee Machine with Milk Frother
- Ninja Speedi 6-quart 12-in-1 Rapid Cooker & Air Fryer
- KitchenAid 5-quart Artisan Tilt-Head Stand Mixer
- UGG Teddie 2-Piece Throw Blanket and Eye Mask Travel Set
- Sharper Image Spa Haven Foot Bath
- HoMedics Shiatsu+ Vibration Massager Cushion with Heat
- Dyson V8 Animal Cordless Stick Vacuum
- Cuisinart Chef’s Classic Pro 11-piece Stainless Steel Cookware Set
- Schott Zwiesel Tritan Pure Glass Sets
At buybuy BABY, Bed Bath & Beyond is offering deals on major brands in children’s products and toys including Leap Frog, Vtech, Fisher-Price Little People and Baby Einstein. It even has a Dyson Cord-Free Toy Vacuum on tap. For its part, Harmon is supporting beauty gift sets, and gifts for under $15. The banner will feature a 12 Days of Holiday Cheer event from December 12 through December 24, with daily deals on products including $10 off the Revlon Detachable One-Step Hair Dryer and Volumizer Plus and $20 off the Sharper Image Powerboost Move Massager.
