The Brand House Collective, the former Kirkland’s, Inc. retail operation now affiliated with Beyond, Inc., announced the grand opening of its first Bed Bath & Beyond Home store will occur August 8 in Nashville.
Meanwhile, Beyond stated it sent a second letter to the board and management of tZERO, in which it holds an interest, again urging the blockchain-based financial technology platform to go public.
The Bed Bath & Beyond Home opening has been planned for some time and represents the initiation of a planned rollout of physical stores by The Brand House Collective under the banner. Beyond, which owns the renewed Bed Bath & Beyond business, earlier this year invested some $25 million in the former Kirkland’s operation for a roughly 40% stake in the company.
To celebrate the August 8 opening of the first Bed Bath & Beyond Home store, The Brand House Collective noted it is bringing back the iconic Bed Bath & Beyond coupon. The company is encouraging consumers to bring in their legacy Bed Bath & Beyond coupons, which will be honored by the store. A fresh version of the coupon will also be available at the store. In addition, the first 25 customers who make a purchase will receive a free gift, The Beyond Bed, a premium 10-inch memory foam queen-size mattress, regularly priced at $226.99.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of The Brand House Collective (pictured above). “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home, we’re delivering on our mission to offer great brands for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
Regarding its escalating push for tZERO to go public, Beyond, as the platform’s largest shareholder, sent a follow-up letter to tZERO leadership, urging it to take specific and prioritized actions that unlock value and capitalize on favorable market conditions.
In the second letter issued over his signature, Beyond Executive Chairman Marcus Lemonis wrote, “I want to double down on what I said, tZERO has all the foundational ingredients to lead the digital assets space in the U.S. The licenses, IP and early market position are there. But now it’s about execution. We believe the company is at a pivotal point. To unlock the full value and capitalize on the growing institutional and regulatory momentum, we need to move quickly and deliberately.”
In touching on both the platform’s operational components, equity structure and opportunities, Lemonis added that Beyond is recommending tZero:
- File a shelf registration or consider leveraging Beyond as a public platform using its existing infrastructure. Either path can provide the flexibility needed for capital raises, M&A activity, and broader strategic execution. The goal is to create optionality and remove constraints to growth.
- Restructure the board by bringing in individuals with real operating and regulatory experience in digital assets. The current opportunity requires sharper, more specialized governance.
- Find global partners who can actively drive deal flow and contribute real-world assets to the platform and give them clear incentives to help grow it. That incentive needs to go beyond just unlocking the value of their own assets. It should include true upside: Where their activity helps grow the ecosystem, they participate in the value creation of the platform itself.
- Advance the Layer 2 strategy, but only with partners who are ready to execute now. This must be tied directly to onboarding meaningful RWA volume and building usage from day one.
- Launch a full-scale marketing and PR initiative that elevates tZERO’s public presence and clearly communicates the differentiated value of our technology stack, including the Proof platform and the MAP (Marketplace Asset Protocol) infrastructure. These are meaningful assets, and we need the market to know it.
- Convert TZROP into equity. As the largest TZROP holder, we see far more long-term value in exchanging our revenue rights for equity in the company. We believe that a conversion at fair value would simplify the cap structure, align incentives across stakeholders and give the company significantly more flexibility to raise capital, pursue partnerships, and execute on its roadmap. This is a critical step toward creating clarity and momentum.
Lemonis concluded, “Some of this may already be under discussion, and that’s good. But we’re urging you to take clear, visible action now. There’s a moment here, and we don’t want to look back and say we missed it. We’re fully behind you, and we’re here to help. Let’s get moving.”
