Rite Aid has launched a new advertising campaign to assure customers of its commitment to them as it endures a drawn-out Chapter 11 bankruptcy process.
The company’s “It Means More” advertising spotlights that commitment, Rite Aid stated, and makes a point of the ongoing dedication of its employees to provide positive customer experiences. Rite Aid stated that personal connections are increasingly valued by consumers, so the company is reaffirming its determination to nurture customer relationships and focus on creating meaningful interactions.
The new Rite Aid ads include employees working with customers to meaningfully impact their lives, the company noted. In the ads, a father rushes to Rite Aid to purchase a headband after his daughter unexpectedly cuts her hair just before school picture day; a couple realizes while traveling that they’ve forgotten a crucial prescription and refill it at a local Rite Aid; and a busy mom finishes her to-do list by replenishing her detergent supply at a Rite Aid store while treating herself to the company’s Thrifty Ice Cream.
“Putting our customers first by creating authentic relationships is what differentiates Rite Aid in the retail pharmacy space,” said Jeanniey Walden, Rite Aid chief marketing officer. “‘It Means More’ is a testament to the exceptional service that our employees consistently deliver and the genuine connections they have with our customers. The heartfelt stories reflected in our ads highlight some of the many ways the Rite Aid experience not only provides the community with daily life necessities and fun extras but also adds a personalized touch, which is truly our special sauce. It means more to our company every time someone chooses to walk through our doors.”
