At Home announced it has initiated a multi-year partnership with designer and author Joy Cho on a wide range of home categories set to debut in stores in July with a back-to-college collection.
The Oh Joy! for At Home collaboration includes storage, tabletop, seasonal, textiles, home décor, wall art, lighting and furniture. Oh Joy! products already are available on athome.com. In July, the Oh Joy! for At Home Back to College collection hits stores featuring bold colors, vivid patterns and unique finishes, the retailer said. Cho and At Home developed Oh Joy! products to be suitable for small spaces, such as college dorms and apartments, and for anyone who wants to bring colorful flare into their households.
At Home will follow the back-to-college line-up with the Oh Joy! for At Home Christmas collection, debuting in November, the retailer noted.
The partnership is the eighth collaborator-focused collection for At Home, following on Elf on the Shelf, FAO Schwartz, Laila Ali, Tracey Boyd, Willow Crossley, Grace Mitchell and Ty Pennington.
eff Evans, At Home’s president and chief merchandising officer, said, “We believe that At Home’s selection and affordability, combined with Joy’s bright and lively style, allows customers to create colorful and energetic spaces at an unbeatable value.”
