At Home is rolling out a new private-label brand, Crosby St. while providing customers an additional way to pay for purchases.
The new Crosby St. brand combines, positioned to be warm and contemporary, combined high-end design with At Home’s value pricing, the company maintained. The Crosby St. showcases clean lines, natural textures and neutral colors. Crosby St. is At Home’s fourth collection of exclusive private-label brands.
“Our new, exclusive Crosby St. label is for anyone who wants to bring modern design into their home,” said Lee Bird, chairman and CEO of At Home. “After the overwhelming success of our three other private labels — farmhouse-style private brand Honeybloom, traditional-style private brand Providence and global-inspired private brand Found and Fable — we knew we had to round out our offering with a contemporary label. At Home’s goal is to provide accessible décor and furnishings for all customers to fit every room, style, season and budget.”
Meanwhile, At Home has expanded its partnership with financial services firm Synchrony to offer customers more options and flexibility in how they purchase. The retailer selected Synchrony as the exclusive provider of a buy now, pay later financing option, Synchrony Pay Later. The retailer will offer the new payment method as an option alongside paying with cash and the At Home Insider Perks credit card. At Home added customers can add the Insider Perks card to certain mobile wallets, enhancing convenience of use.
