As bad actors online continue to find ways to evade procedures designed to thwart them, Amazon Web Services has announced that Veriff, an identity verification firm, will reinforce its IT infrastructure with AWS resources.
Amazon noted that Veriff’s 2023 Identity Fraud Report revealed a 17.9% increase in fraudulent attacks during 2022 with bad actors adopting emerging technologies including generative AI as they attempt to steal identities, launder money and access customer accounts. Already, Veriff technology can validate more than 11,000 government-issued IDs in more than 230 countries and territories, and in 48 languages. To help stop bad actors as their schemes develop, Veriff trains and deploys identity verification technology and looks to do so faster without compromising security. Veriff will use AWS capabilities to provide the computing power the company requires to build its solutions.
The partnership with AWS provides support that will allow Veriff to accelerate the development of new identity verification solutions for sectors such as financial services, mobility and gaming, among others, using a secure cloud environment. Today’s online businesses need confidence that people accessing their services are who they say they are, Amazon noted, so Veriff enables organizations to verify users’ identity as well as estimate their age in seconds as a further check to better bolster the verification. In doing so, Veriff removes friction from enrollment processes, mitigates fraud, supports regulatory compliance and maintains trust, Amazon added.
“Security is a top priority for AWS and we are proud to play in part in Veriff’s role as a cornerstone of the global digital economy through its innovative use of machine learning and computer vision,” said Marielle Lindgren, director, AWS EMEA North, in announcing the deal. “AWS’ suite of advanced products and services offer a great opportunity to leverage these and other emerging technologies at even greater scale, resulting in high-level security benefits for businesses and their customers.”
The need to ensure identity is becoming more critical as online retailing and services evolve, and is critical to future iterations of the web due in part to emerging system regulations regarding the use of personal information. In general, the need for more tools to combat illegal activity online has become a vital topic particularly as the INFORM Act requiring identification of high-volume third-party sellers on digital retail platforms takes effect and the Combating Organized Retail Crime Act, establishing a Federal office to collect and coordinate data regarding organized and other retail crime moves through the United States Congress.
