Prime Day launches at 3 a.m. EDT July 11, giving consumers in the Amazon membership program 48 hours of exclusive access to millions of deals.
- Up to 75% off select Amazon devices.
- Up to 50% off select floorcare from Bissell and iRobot.
- Up to 40% off select kitchen appliances from Ninja, Keurig, Vitamix and Breville.
- Up to 30% off select hair dryers, flat irons and curling irons from T3.
- Up to 20% off select Le Creuset products.
- Up to 20% off select outdoor pizza ovens from Ooni USA.
Prime Day also will include Amazon-exclusive bundles from brands such as Dyson, Theragun, and Frigidaire, the company noted.
Amazon asserted that it would offer more deals than during any previous Prime Day event, with new deals dropping every 30 minutes during select periods. Prime Day shoppers can sign up for membership or start a 30-day free trial at amazon.com/prime. The company will provide select new members a $10 credit upon sign-up to use towards Prime Day shopping.
Prime members already can preview a selection of Prime Day bargains and click “Watch this Deal” to get a notification when a chosen discount goes live. New for Prime Day, members can search to discover products from small businesses simply by accessing the Small Business Search filter. Then, Prime members can sign up for Amazon’s all-new Invite-only deals program to request an invitation to access exclusive Prime Day discounts the company expects to sell out.
In helping members get ready for fall, members can start their back-to-school and off-to-college shopping during Prime Day. They can stock up on deals across the spectrum of student needs, including savings of 20% off $30 of select school supplies and everyday essentials, Amazon pointed out.
Companies that are part of Amazon’s Buy with Prime will offer Prime Day Deals on their own websites. Prime members can find more-sustainable products as part of the Climate Pledge Friendly program. Amazon’s Inspire and Shop by Interest will introduce deal feeds featuring shoppable videos and photos from trusted influencers and other customers as well as a wide range of brands. Prime members also will have exclusive access to deals from celebrity brands, such as Brady by Tom Brady. Celebrities and influencers, including Charli D’Amelio, Alix Earle, Michael Strahan, Ayesha Curry and Paris Hilton, will share their top Prime Day deal picks via curated storefronts.
From 10 p.m. to 12 a.m. EDT on July 11, Prime members can access exclusive deals during the Prime Night Live “Duel for the Deals” at @prime’s TikTok Live. The two-hour game show will feature various contestants and special guests, including TikTok’s known and loved Alix Earle and Jake Shane, who will help viewers play along to unlock exclusive deals. Prime Visa cardholders will earn 6% back on Prime Day and 5% back year-round at Amazon, Amazon Fresh, and Whole Foods Market. As an extra Prime Day perk, card members will earn an additional 1% back on eligible Amazon purchases with No-Rush Shipping, for a total of 7% back.
