Amazon declared that its extended Black Friday and Cyber Monday holiday shopping event, which kicked off November 17 and continued through November 27, was the company’s biggest ever compared to the same 11-day period ending on Cyber Monday in previous years.
Throughout December, consumers will find trending products and deals in Amazon’s Holiday Shop, including the Top 100ish Gifts and Customers’ Most-Loved Gifts, the company noted, as well as shop by theme and price point capabilities including Stocking Stuffers under $5, White Elephant Gifts under $25 and Premium Gifts under $50. In the Amazon Shopping app, U.S. customers can scroll Inspire and Shop by Interest to find shoppable photos and videos and browse storefronts from influencers such as Rocky Barnes, Matt James and Jessel Taank.
Among the selling highlights, according to Amazon:
- Customers ordered more than 500 million items from independent sellers via Amazon’s marketplace, most of which are small and medium-sized businesses.
- Best-selling items on Amazon during the Black Friday and Cyber Monday shopping event included Hero Cosmetics Mighty Patch Original, Ring Video Doorbell and the Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner.
- The “New & Noteworthy” page operating on the site during the holiday shopping event included Bareminerals, Coach and Hydro Flask.
- Customers purchased more Climate Pledge Friendly items than any previous Black Friday/Cyber Monday holiday shopping event, including Logitech MK270 Wireless Keyboard and Mouse Combo for Windows, DSS Games You Laugh You’re Out: The Official Family Game Where If You Laugh, You Lose, and Kitsch Rice Water Shampoo Bar.
- Customers bought more Amazon Renewed items than during any previous Black Friday/Cyber Monday holiday shopping event, with the Vitamix Explorian Blender, Samsung Galaxy S21 5G and Xbox Series X Console among the best-selling items this year.
Merchants set up for Buy with Prime shipping and who participated in promotional activities experienced, in aggregate, more than a 300% increase in units purchased through the service versus the daily average for the month of October 2023.
To provide consumers with flexibility during the holidays, Amazon extended the standard returns window to January 31, 2024, for most items purchased between November 1 through December 31 in the United States.
“We kicked off the holiday season with Prime Big Deal Days in October and extended our Black Friday and Cyber Monday holiday shopping event to 11 days to accommodate even more deals over more days to make shopping more convenient for customers, helping them save nearly 70% more than the same period last year,” said Doug Herrington, CEO of Worldwide Amazon Stores, in announcing the highlights. “There are many customers who are still checking off their shopping lists, and we are excited to announce that we will have millions more deals on a wide selection of products to come, with new deals dropping every day through December 24, along with fast, convenient delivery options.”
