Amazon has developed a new savings hub on its website just days after a study purported that 87% of consumers are more likely to buy products from Amazon than other e-commerce sites.
Amazon Access is a new hub developed to make shopping and saving on the site easier, especially for lower-income consumers, by posting information on Prime’s discounted membership program for qualifying government assistance recipients, the company reported in a blog post. Amazon Access launches as a one-stop-shop for customers who can explore programs, discounts and features that make shopping on Amazon easier and more affordable, the company maintained. Consumers can get information on options such as payment with SNAP EBT, Amazon Layaway and the Prime Access discounted membership program for government assistance recipients in time for the holidays. Eligible customers in the United States who sign up for Prime Access get all program benefits and perks for $6.99 a month, Amazon pointed out, more than 50% off the cost of a full-priced membership.
Amazon Access also connects shoppers with discounts on household essentials, clip coupons and Subscribe and Save, which offers up to 15% off on goods with free shipping on automatic deliveries of eligible items.
In the 2022 Amazon Consumer Behavior Report from optimization and intelligence platform Feedvisor, 75% of surveyed consumers responded the first place they look for product information, including price checks and product reviews, is Amazon. The survey also indicated that 52% of consumers visit Amazon.com daily or at least a few times a week. In 2022, 32% of shoppers said they frequently purchase the first product listed on the Amazon search results page, up from 28% in 2021, Feedvisor maintained.
Still, in a rough economic environment, the average spend on Amazon is down 8% year over year, according to Feedvisor with 72% of consumers spending up to $200. The spend total goes up to $500 for households with children.
Consumers in the Feedvisor survey identified their top three spending categories on Amazon:
- Clothing, Shoes, Jewelry and Watches, purchased by 48%
- Beauty and Personal Care, purchased by 42%
- Home and Kitchen, purchased by 34%
Feedvisor noted expectations for Amazon are that 40% of all e-commerce sales in 2022 will be made on the company’s site.
