Not to be outdone by low-price Chinese retailers such as Shein and Temu, Amazon has launched a beta test in the United States of what it has dubbed Haul, a storefront chock full of low priced goods sold under somewhat different terms than is the case in the main business.
Haul customers get automatic discounts on larger single orders, with 5% off those costing $50 or more and 10% off those costing $75 or more. Haul provides free returns on all purchases over $3 within 15 days of delivery at more than 8,000 drop-off locations across the U.S., including Amazon Lockers, Amazon Fresh, Whole Foods Markets, UPS and Staples, the company indicated
The company noted that all products are priced at $20 and under, and most cost less than $10.
Haul’s current product line-up, Amazon maintained, includes a three-piece trimmer razor set for DIY slim haircuts for $2.99, a range of colorful holiday-appropriate table runners for $2.99 and a two-pack of cooking/grilling tongs for $4.99.
At a time when bargain retail is evolving, Amazon Haul offers its own shopping experience, search, cart and checkout. Consumers can find the bargain operation by searching for the term Haul in the app and on the mobile site. A search for Haul on Amazon’s desktop site refers shoppers to the mobile version and even provides a QR code to get them there.
Haul builds on longstanding partnerships with international sellers, Amazon stated and added that it screens the products Haul sellers stock so customers can have confidence they’ll receive products that are safe, authentic and compliant with regulations. In addition. Amazon backs all Haul orders with its established A-to-Z Guarantee.
“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, Amazon vp of Worldwide Selling Partner Services, in announcing the new operation. “Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics and other products even more fun, easy and affordable, all backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected. It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”
