To celebrate Black Business Month and the first-year anniversary of Amazon’s Black Business Accelerator, Amazon is introducing a new and easy way for customers to discover Black-owned businesses.
During August, as part of Black Business Month, the company also is supporting the Black Girl Magic Digital Summit. The annual event, which premiers as an Amazon Prime Video presentation on August 27 at 2 p.m. Central Time, works to educate, empower and equip Black women for success, the company noted.
“As part of Amazon’s commitment to supporting and empowering the Black community, we are testing a new badge to make it even easier for customers to identify and shop products that come from Black-owned businesses,” said Dharmesh Mehta, vp of Amazon Worldwide Selling Partner Services, in announcing the initiatives. “We are eager to learn how the badge best helps customers discover Black-owned businesses and how it can help Black entrepreneurs succeed and grow in Amazon’s store.”
