Fast Channel is launching as Amazon Live’s new interactive, shoppable and free ad-supported initiative on Prime Video and Freevee.
Fast Channel lets consumers in the United States browse, shop and engage with content they’re watching on television screens more easily using their mobile devices, Amazon noted. The Fast Channel launch gives U.S. customers the ability to use what Amazon calls “shop the show” technology, which helps customers more seamlessly interact with content they are watching on a TV. It provides U.S. customers the means to browse and buy alongside Amazon Live creators, brands and celebrities, such as Ashley Iaconetti, Jared Haibon, Rachel Clark, Madison LeCroy, Haley Kalil, Tastemade and The Bump.
In 2023, more than one billion customers in the U.S. and India watched Amazon Live streams on desktop, mobile devices and Fire TV, according to the company. It maintains one of Amazon Live’s most unique benefits is how customers can easily add items to their shopping cart and complete their purchases in just a few clicks without leaving what they’re watching. While watching the new Fast Channel, customers can open the Amazon Shopping app on their phones, type shop the shows into the search bars, after which they instantly are directed to a shopping carousel highlighting the featured products. With 75% of adults in the U.S. looking at a mobile device while watching TV, Amazon asserted, the new technology provides customers with seamless, interactive and convenient shopping access.
“We are excited to bring customers more ways to shop with their favorite Amazon Live creators and brands on our premium streaming services,” said Wayne Purboo, vice president of Amazon Shopping Videos. “With the new Amazon Live Fast Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive and engaging than ever before.”
