Ace Hardware is launching a new store design package called Elevate3 Ace. This experiential concept, supported by a $1 billion investment, will roll out to new and existing locations over the next five years.
The company introduced the new store design at its recent fall convention in Chicago, which also included a celebration of Ace’s 100-year anniversary in business. It represents a fundamental shift in the Ace store model, Ace maintained, adding that the concept will boost the customer experience and drive store growth. The full Elevate3 rollout in new and existing stores launches in January 2025.
The Elevate3 store model will showcase the best and most exclusive brands Ace offers in a unique, immersive shopping environment, the company noted, with key elements including:
- Premium Brand Showrooms. The Elevate3 store model will focus consumer attention on exclusive products, including those from Weber, Traeger, Big Green Egg, Craftsman, DeWalt, Milwaukee, EGO, and Stihl.
- Enhanced Customer Service. Ace developed the store concept to better connect shoppers and customer service by addressing new and evolving trends in consumer shopping patterns.
- Inspiring and Stimulating Store Design. The Elevate Ace flagship store model will include an outdoor space with a live goods display as well as a grilling space for demos and events.
- New Assortments and Features. Ace retailers and their customers will benefit from new product assortments and features set to drive sales and boost shopper satisfaction.
In announcing the new format, John Venhuizen, Ace Hardware president and CEO, said, “Elevate Ace is not just a new store format, it’s our vision to become famous for four things in the neighborhoods we serve, namely Paint, Power, Backyards & Barbeque, and Home Preservation. We believe in the power of local and this initiative strengthens our community ties by creating experiential spaces that are not only places to shop but also places to connect. Our neighbors will benefit from locally relevant, premium products, expert advice, and immersive retail innovation. With Elevate Ace, we are setting a new industry standard as we aspire to truly be the best, most helpful store on the planet.”
