The Aaron’s Co. has appointed Russell Falkenstein, executive vp, COO, lease-to-own and named two new board of director members.
Falkenstein was senior vp, chief strategy, analytics and development officer at Aaron’s, LLC, a subsidiary of The Aaron’s Co. from 2021.
“Congratulations to Russ on his well-deserved promotion,” said Douglas Lindsay, Aaron’s CEO, in announcing the appointment. “Over the past several years, Russ has led a number of critical initiatives at our company, including being instrumental in transforming Aaron’s go-to-market strategy to ensure that we provide our customers the best shopping and service experiences in the lease-to-own and retail markets that we serve. His extensive experience and exceptional leadership make him a valuable asset to our team, and we look forward to his continued success in his new role.”
In addition to the executive appointment, Aaron’s has named two new independent directors, Wangdali Bacdayan and Kristine Malkoski. Bacdayan is a private investor and entrepreneur who serves as a venture partner for Delta-v Capital, a technology-focused growth capital investment firm, Aaron’s noted. Malkoski is segment CEO, learning and development at Newell Brands, where she manages global labels including Graco, Sharpie, Paper Mate, Expo, Nuk and Elmer’s.
