The home and housewares industry is stepping into 2025 ready to pop the champagne — or at least set the table — for what promises to be a new era of steady growth and celebration. After years of unpredictable twists and turns, consumers and businesses alike are eager to embrace life’s special moments and year-round celebrations.

The 2025 IHA Occasions and At-Home Entertaining Surveys (conducted in partnership with market researcher Morning Consult) highlight the opportunities available for product innovation, strategic marketing and sales in the home and housewares industry by tapping into key life milestones and an increasing trend of hosting at-home gatherings for a variety of occasions.

The 2025 Occasions and At-Home Entertaining Reports, published exclusively by HomePage News, offer data-driven insights into how retailers and suppliers can position themselves as go-to resources for celebratory moments, including major life events like weddings, new home purchases, welcoming a child, sending kids off to college and retirement. They also emphasize the importance of annual traditions such as birthdays and anniversaries, as well as the growing demand for “just because” celebrations that turn ordinary days into memorable ones.

The pandemic’s lasting impact reshaped traditional gatherings and the way people mark important milestones. Survey results show consumers have adapted, rescheduled, and reimagined key life events, settling into new traditions and rekindling their passion for at-home entertaining — a trend that shows no signs of slowing down.

This creates an opportunity for the housewares industry to connect with consumers eager to embrace the joy of celebrating life. The chance to be at the center of these celebrations is the ultimate sweet spot, offering retailers and suppliers the opportunity to help consumers turn everyday moments into lasting memories.

HomePage News Contributing Editor Mike Duff provided the analysis for the 2025 HomePage News Occasions and At-Home Entertaining Reports.