Vitamix has launched the Ascent X series of blenders, described by the company as its most advanced blender line.
The Ascent X Series includes 10 blending programs, including frozen desserts; smoothies; soups, dips and spreads; frozen cocktails; smoothie bowls; frappés; nut butters; non-dairy milks; spice grinding; and an automatic self-cleaning program. The streamlined, new look is modern in such colors as Midnight Blue, Polar White, and Brushed Stainless.
“Vitamix tapped into our brand’s incredibly passionate fan base and leveraged consumer insights to build the new Ascent X Series,” said Laura Ostenkamp, vice president of sales and marketing at Vitamix. “And like all Vitamix products, the performance, technology and quality of the Ascent X Series is an investment designed to last for generations.”
The Ascent X Series models – Ascent X2, Ascent X3, Ascent X4 and Ascent X5 – offer a range of refreshed, consumer-preferred features, including:
- A powerful motor and high-quality stainless steel blade.
- Self-cleaning program.
- Up to 10 recipe programs.
- Tamper storage for accessibility.
- A 48-ounce container with a comfortable, soft-grip handle and slender base for under-cabinet storage.
- Built-in wireless connectivity that detects container size and attachment.
- Variable speed control and pulse features for manual fine-tuning of texture.
- A digital timer that removes the guesswork with recipes that users process manually.
The Ascent X4 and X5 offer more exclusive features, including:
- New blending feedback technology guides users to a perfect blend, including a tamper indicator that lets users know when to use the tool to keep thicker blends moving.
- A +15 seconds button to extend a blend that needs a little longer to complete.
- Modern and intuitive controls for easy operation.
- A bonus printed recipe book highlighting 30+ recipes developed by Vitamix’s in-house culinary team.
The Vitamix Ascent X2 retails for $549.95, the Ascent X3 retails for $649.95, the Ascent X4 retails for $699.95 and the Ascent X5 retails for $749.95. The Ascent X Series is available on vitamix.com and major retailers, such as Amazon, Williams Sonoma and Crate and Barrel. Availability varies for each model.
