Vitamix has launched a line of Ascent Gold Label machines designed to be stylish, high-performing centerpieces in the kitchen. The Ascent Series A3500 blender now comes in four color choices — matte navy, matte sage, brushed gold and white —with gold accents.
“Ascent Gold Label defies the idea that a blender belongs in a cabinet,” said Laura Ostenkamp, vice president, marketing and product at Vitamix. “These luxe machines mean customers don’t have to choose between style and performance. The four shades were inspired by current color trends like alternatives to black and nature-inspired greens while ensuring the hues are versatile and timeless.”
The Ascent Gold Label was made to balance current and classic by combining high-end details like gold accents and a matte finish. The machines are also made to last longer than the average blender, so the Ascent Series A3500 Gold Lable was intentionally designed with longevity in mind, said Vitamix.
The blender has five program settings for smoothies, hot soups, dips and spreads, frozen desserts and self-cleaning that automatically adjust to the container size selected, process the recipes and stop the blender when complete to offer walk-away convenience. The built-in wireless connectivity will allow Ascent Series blenders to evolve with the new innovations for years to come. The Ascent Series A3500 Gold Label also offers variable speed control and pulse features to let users manually customize the texture of any recipe. The touchscreen controls were made to give the machine a sleek silhouette and and can be easily wiped clean.
The Ascent Gold Label line retails for $699.95 and is available at vitamix.com.
