A patented strainer that simplifies home preparation, the Yogurt Tube uses hydrostatic pressure to collect the whey from homemade yogurt, producing a thicker consistency.
From inventor and developer Sofia Sinclair, the Yogurt Tube eliminates the mess typical with traditional straining methods. Users place the patented product directly into the pot during the yogurt-making process for simplified straining.
The target customer is a budget-conscious individual 25–60 years old who wants to save money versus purchasing yogurt in stores and includes parents who want to provide fresh, nutritious snacks for their children.
The suggested retail price is $34.95, and it is already available on Etsy.
