Hydro Flask has launched a new initiative, Refill For Good, inviting consumers to choose reusable alternatives to single-use water bottles and containers.
Refill For Good combats plastic waste through achievable actions and positive insights shared by their community of Refill For Good Advocates which includes pro athletes, ocean scientists and worldwide thought leaders working to remove single-use plastics from the environment, according to HydroFlask.
The 2021 campaign has launched with the limited edition #RefillForGood bottle. $100,000 of the bottle proceeds will benefit the Surfrider Foundation as part of a year-long partnership to protect the oceans and beaches. The #RefillForGood bottle is available in two sizes, 21-oz. Standard Mouth and 32-oz. Wide Mouth, in four water-inspired colors.
Hydro Flask director of marketing, Yiorgos Makris, said: “Hydro Flask is proud to champion cleaner oceans, waves, and beaches through this donation and our continued partnership with the Surfrider Foundation.” He hopes that together, Hydro Flask and Surfrider can help “curve the wave of single-use plastic waste to preserve our green and blue spaces – enabling healthier, happier and more fulfilled lives outdoors for people everywhere.”