Bubba Brands, a division of Newell Brands, has introduced the Radiant Line of hydration bottles. The company also has new products in the Barware Line and Trailblazer Line, along with new colors and finishes on Core Products.
The Radiant Line uses double-walled stainless steel construction that prevents condensation, and the vacuum insulation keeps beverages cold in the heat for hours, according to Newell. The line features three interchangeable, leakproof, mix-and-match lids that can be used across all Radiant bottles. The three lids include the Push Button Straw Lid (users push the button to open the cap and reveal the straw), the Push Button Chug Lid (users push the button to reveal the opening for drinking) and the Simple Lid (users twist the lid off to drink from the wide mouth opening). The Radiant Line is available in six colors: Electric Berry, Island Teal, Dark Cobalt, Dark Lavender, Bass and Licorice in 24-, 32-, 40- and 64-ounce sizes.
The Bubba Barware Line adds the 18-ounce Trailblazer Barware Tumbler, a vacuum-insulated, stainless steel tumbler designed to keep drinks cold all day while preventing condensation. The tumbler includes a removable splash-proof lid to keep drinks in place.
The Trailblazer Line introduces the 84-ounce Stainless-Steel Growler, an extra-large-sized growler with a leakproof lid, sturdy handle for carrying, and a wide mouth opening that makes it easy to add ice cubes or clean.
The company reported it has also refreshed core products to feature a revitalized take on the colors and finishes of Bubba products.
“We are excited to introduce our latest products from Bubba Brands, the innovative drinkware companions,” said Jim Pisani, Business Unit CEO, Newell Brands Outdoor and Recreation. “With an array of new colors and finishes available, there’s a Bubba bottle for everyone.”
“The new Bubba Brands innovations combined with the addition of the new 84-oz Growler in our Trailblazer Line, help further maximize every moment keeping you hydrated and stylish during every occasion,” added Reggie Moore, vice president, marketing for Newell Brands Beverage.