SodaStream has launched a marketing platform to spotlight the beverage creations possible with SodaStream. The new tagline, “If you can dream it, you can stream it,” invites viewers to break free from the status quo and explore their creative horizons, said the company.
The initial marketing launch features two spots: “Dream It: Tastemakers of the World” and “Dream It: Endless Possibilities.” Both showcase scenes from inside the SodaStream bottle and inside the carbonation bubbles.
“Tastemakers of the World” is meant to embody the spirit of the SodaStream generation of Dreamers and Streamers and serve as an anthem to empower individuals to shape the world around them. “Endless Possibilities” shows partygoers customizing their sparkling water by adding their favorite PepsiCo brand flavors including Pepsi, Starry, Bubly and fresh garnishes. Both spots are designed to demonstrate how SodaStream can open a world of possibilities to imagine what a can can’t, dreaming up innovative ideas, new flavors and limitless sparkling ways to customize your world, according to SodaStream.
The creative platform leans into SodaStream’s “Push For Better” global positioning and brand purpose to create a positive change for consumers and the planet, according to the company.
“Through our new ‘Dream It, Stream It’ campaign, we aim to inspire individuals to unleash their creativity and break free from the norm,” said Christina Eisenberg, global marketing vice president for SodaStream U.S. “Our innovative campaign fully embraces our key pillars of personalization, wellness, and sustainability; delivering a message that seamlessly resonates with individuals who aspire to lead a customizable, health-conscious, and eco-friendly lifestyle. We believe this campaign truly embodies the spirit of our brand.”
The new SodaStream campaign, created by advertising agency Energy BBDO, is live across SodaStream’s brand channels. The 30-, 15- and 6-second spots will run across connected television, digital and social channels, and they will roll out in other global markets including Canada, the United Kingdom and Australia.
“‘If You Can Dream It, You Can Stream It” encapsulates the shared values of SodaStream consumers and the brand, emphasizing the transformative power of customization,” says Jonathan Fussell and Robin Laurens, executive creative directors of Energy BBDO.
