Silpat has introduced seven new novelty silicone mats and molds as of October 30, coinciding with the launch of the company’s new e-commerce website, Silpat.com.
“We are excited to bring additional newness to our growing Silpat line, with versatile and fun shapes of molds, as well as fun seasonal custom designs of our iconic baking mats, to celebrate every baking occasion,” stated Pierre-Eloi Milcent-Baudoin, vice president of sales and marketing at Maison Demarle Inc.
The baking tools are made from a food-grade fiberglass mesh coated in silicone. The line includes four customized mats: Heart Half-Size Mat, Pumpkin Half-Size Mat, Thanksgiving Half-Size mat and Snowflake Half-Size Mat. Three new baking molds include Holiday Treats Mold, Rose Bundt Mold and 6-Hole Large Round Mold (pictured above). Each mat retails for $28.50 and each mold retails for $65.
The newly designed Silpat.com.
The new e-commerce website aims to bring Silpat products and expertise directly the consumer. When visiting the site, users will find the brand’s latest innovations in bakeware, recipes that cater to all skill levels and special offers for newsletter subscribers, said the company.
“At Silpat, we believe that the joy of baking should be accessible to all,” Milcent-Baudoin said. “Our new e-commerce site in the USA is the next chapter in our journey to make baking an enjoyable, successful, and memorable experience for everyone.”
