SharkNinja, Inc. named soccer legend David Beckham global brand ambassador for the Ninja brand. Beckham will work with the Ninja to build awareness for its appliances.
British-born Beckham retired from professional soccer in 2013 after a 20-year career in Europe and the United States. He currently is president and co-owner of the Inter Miami CF soccer club and co-owner of the Salford City (England) soccer club.
The multi-year partnership between Beckham and SharkNinja will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience, said the company. Beckham and the Ninja team will work together to demonstrate the benefits of current products while also working on supporting product expansion.
“I love to be at home creating meals for my family either in the kitchen or cooking outside, so I’m delighted to partner with Ninja to help bring greater awareness to their amazing products. I look forward to working with their fantastic team,” Beckham stated.
“We are so proud to partner with David Beckham as we continue to expand the Ninja brand both inside and outside the home and reach consumers around the world,” said Mark Barrocas, SharkNinja CEO. “David shares our commitment to performance and quality, sets the same unimaginably high bar that we do, and is deeply passionate about cooking. We are so excited to work with him to bring the Ninja story to life and help us advance our mission to positively impact people’s lives around the world.”
