After seeing success on social media, SCS Direct has focused on bolstering some of its best-selling lines this year, including MasterChef Junior. The brand notes that much of the growth was seen via social media posts on Instagram and TikTok, giving a bit of insight into how consumers are beginning to gather recipes to try in their home kitchens.
SCS Direct has launched new goods under its WaffleWow portfolio. These new products include a Build Your Own Train Set waffle maker (pictured above); My Town Cars and Trucks waffle maker; Construction Trucks waffle maker; Christmas Tree Mini waffle maker and a Brick cake pan. According to the company, all units are electric and created with a non-stick coating for easy cleanup.
Under the CucinaPro line, SCS Direct is bringing a new pasta attachment set to its lineup. The set will include the products to make spaghetti, angel hair and fettuccini rollers, as well as both a 2-piece and 3-Piece ravioli cutter. Additionally, jumbo ravioli makers in several shapes, including round and stars, will also be available under this brand. In addition, CucinaPro will be featuring the new Mini Waffle Cone and Mini Pizzelle Bakers.
CucinaPro Deluxe Pasta Maker
Under the MasterChef Junior license, SCS Direct will be bringing a plethora of children’s cooking tools to the market. These sets will include cooking essentials; cutting board and knife; and a baking set; as well as breakfast, pizza, and hamburger-making sets. All include real kitchen tools, kid-safe for use for ages 6+, the company said.
MasterChef Junior Pizza Cooking Set
