Roborock has announced a collaboration with Columbia Pictures and Alcon Entertainment’s The Garfield Movie ahead of its release in the U.S. on May 24, 2024. The partnership showcases how the Roborock gives Garfield the freedom to be his lazy, fun self while its products ensure a clean home.
The collaboration comes on the heels of the launch of Roborock’s S8 MaxV Ultra robotic vacuum, which became the world’s first robotic vacuum to receive Matter certification for cross-platform smart home interoperability.
The partnership will utilize a multi-medium creative campaign that includes product placement in the film, a TVC, and out-of-home, digital and social media placements to bring the collective audiences together to show how Garfield, together with his fans across the globe, can benefit from Roborock’s suite of automated home cleaning solutions. By teaming up with The Garfield Movie, Roborock is inviting audiences to embrace the same carefree and laid-back spirit as Garfield, said the company.
Fans can look out for Roborock’s cameo appearance during the movie, as Garfield and his sidekick Odie ride around on a Roborock robotic vacuum, causing mischief and mayhem, while Roborock comes to the rescue to clean up their mess with its hands-free, all-in-one vacuum and mop solutions.
“Roborock is thrilled to be collaborating with The Garfield Movie, to give Garfield what he’s been missing in his life – a cleaning solution that frees him of his responsibilities,” says Richard Chang, founder and CEO of Roborock. “Whether you own a cat, a dog or another animal, we can all agree that pets make a mess every now and again. Thanks to Roborock’s hassle-free cleaning solutions, pet owners can worry less about the clean-up and more about enjoying life with their furry friends.”
