Ototo Design, a kitchenware brand with playful and whimsical designs, has expanded nationwide into Target. Beginning December 1, Ototo products will be available at more than 1,600 Target stores and on Target.com.
The expansion is a step toward Ototo’s commitment to playful, imaginative designs that can transform everyday tasks into joyful experiences, the company said.
Sixteen of Ototo’s products will be available at Target, with prices ranging from $10-$15, including:
- Buddy: A dog-shaped utensil rest and steam releaser that keeps counters drip-free while gripping onto pot rims to effectively release steam.
- Fun Guy: A fungi-shaped odor absorber that rids refrigerators of unpleasant smells.
- Splatypus: A platypus-shaped jar scraper designed to help extend the life of condiments so users can get every last bit of their favorite spread.
- Tulip: A tulip-shaped tea infuser.
“We are so excited to partner with Target and make our playful designs more accessible than ever, said Daniel Gassner, co-founder of Ototo. “Target is one of consumers’ most beloved names in retail and this milestone expansion allows us to connect with even more customers across the country looking to add a little more fun to their homes. We hope that Target shoppers love using our (fun)ctional kitchen products as much as we loved designing them.”
Ototo offers products in various categories, from cookware to partyware, household items, holiday gadgets and more. The brand’s products are made from BPA-free, food-grade materials.
Ototo works with Essor, a consumer products platform that leverages technology, industry expertise and strategic collaborations to grow and launch brands. Essor’s brand portfolio includes a range of health and wellness and lifestyle brands and has raised over $400 million from investors.
