Petlibro, a global pet tech brand, has introduced the Polar Wet Food Feeder, described by the company as a first-of-its-kind automatic, refrigerated feeder for wet food.
Petlibro recently surveyed more than 900 cat owners, 56% of which said the worst thing about feeding their cats wet food is maintaining the food freshness, and 50% said the worst thing is the requirement for them to be present for mealtime. To solve these obstacles, Petlibro created the Polar Wet Food Feeder.
“For years, pet parents and their cats have had to compromise in one way or another when it comes to a wet food diet, but Polar encapsulates the ways design and technology can come together to address these challenges,” said Dr. Christie Long, chief medical officer at Modern Animal, a veterinary clinic made with convenient locations, 24/7 virtual care and an intuitive app in mind. “The value of incorporating wet food into a cat’s diet cannot be underestimated, especially when it comes to weight management, digestion, urinary tract health and more. What Petlibro has developed in Polar makes a world of difference for cats and pet parents alike.”
Petlibro’s survey also showed the top reason for wanting an automatic wet food feeder was convenience when traveling. Some 67% of cat owners said they would feel stress-free when they were away from home if they had an automatic wet food feeder.
Capabilities of the Polar Wet Food Feeder include:
- Refrigeration: The feeder has semiconductor cooling tech and refrigerates up to three portions of wet food. The thermoelectric cooling technology can keep up to 7.4 ounces of food per portion chilled and safe.
- Three Days of Freshness: To reduce odors and spoilage from exposed and uneaten wet food, Polar encloses and refrigerates the wet food to maintain the freshness for up to three days or until the next mealtime.
- App-Controlled, Convenient Scheduling: The cat owners can set an exact mealtime directly from the Petlibro app, which will be automatically served when scheduled.
Polar also features easy-to-clean parts, a 12-hour power outage protection, PawShield and an anti-pinch lid sensor for safety, said the company.
Petlibro founder and CEO York Wu was part of the team that pioneered the first iPhone in 2007 and is now applying his technological background to the pet industry. “We are excited to release this groundbreaking new product in hopes of transforming the way cat parents care for their pets,” Wu said. “We know opting for a wet food diet presents certain obstacles for cat owners, including odors, the need to be present during feedings, and the additional time it takes to serve. After hearing these concerns from the cat parent community, we wanted to provide a way for people to serve wet food with ease while giving their cats the nutritional boost they need.”
The Polar Wet Food Feeder is now available at Petlibro’s official website and Amazon at a price of $129.99.
