PackIt has introduced a new line of freezable lunch boxes, Playtime Lunch Boxes, designed for and inspired by preschoolers.
The eco-friendly, reusable Playtime Lunch Boxes combine form and function with brightly colored kid-friendly designs and a rounded shape made for little hands, according to PackIt. The Playtime Lunch Boxes are designed with PackIt’s Ecofreeze technology, a freezable gel built into the bag’s walls with an antimicrobial lining. The gel-lined front and back panels can chill a meal and a 12-oz. drink for hours. A large zip opening allows for easy packing and locks in cool, dry air. The bags collapse flat and freeze overnight and the buckle handle attaches to backpacks or sports bags. They are available in three patterns: Pink Popsicle, Spaceship and Rainbow.
“PackIt continues to innovate and expand our offerings to meet the needs of a wider range of customers,” said Peter Owens, PackIt CEO. “Our new, thoughtfully-designed Playtime Lunch Boxes have been developed for preschool-aged children — a new category for us. We are excited about the direction and momentum the company is experiencing and have plans for additional strategic product launches over the next 12 months.”
The Playtime Lunch Boxes are available at PackIt.com and Amazon now and later this summer at Macys.com and Target.com.
