PackIt has launched its first offering in the hydration category, the Freezable Hydration Crossbody, a bag engineered with the company’s EcoFreeze technology to keep drinks cool for hours.
The Hydration Crossbody can be used for everyday needs, hiking, working and moreto stay hydrated on the go. The EcoFreeze technology is built into the walls of the removable, freezable insert of the bag; the insert can also be used as a coozie. The crossbody has a wide detachable and adjustable strap, an elastic cord lock to keep the bottle secure, a front zip pocket to keep keys or phones protected and three elastic side pockets for storing snacks and other items.
“We were inspired to create a product that would optimize PackIt’s patented technology in a new way while staying true to the ethos and brand promise,” said PackIt’s Laci Wilson, vice president of product development. “The Hydration Crossbody, with its unique Triple-Function Design and innovative EcoFreeze technology, brings water bottle carriers to a new level and is the perfect launch for PackIt into this new category.
The Hydration Crossbody is available in Black and Sage with an MSRP of $39.99. It is available for purchase at PackIt.com and Amazon.
