Oxo has expanded its Oxo Brew line with the introduction the Oxo Rapid Brewer portable manual coffee maker.
Retailing for less than $40, the Rapid Brewer uses high-pressure extraction to produce hot concentrated coffee in two minutes and smooth, low-acid cold brew in five minutes, according to Oxo.
The carafe and water chamber are made out of Tritan Renew material, made from 50% recycled content. The small brewing size and built-in reusable filter, contribute to less waste compared to traditional brewing methods, Oxo noted.
To support the launch of the Rapid Brewer, OXO has partnered with James Beard Award-winning chef Dan Kluger of Loring Place, Greywind and Spygold. Kluger developed exclusive recipes using the Rapid Brewer.
OXO has developed a microsite at www.rapidbrewer.com, coming in the fall of 2024 and set to feature detailed instructions and videos, along with coffee-inspired recipes.
“The Rapid Brewer represents a major leap forward in coffee innovation,” said Francoise Vielot, Oxo’s vice president, product development. “We are very proud to offer a solution that not only simplifies the brewing process but also delivers exquisite coffee in a fraction of the time whether you’re at home, in the office, or on the go.
The Rapid Brewer was proven to match the quality of traditional overnight cold brewing methods while offering unparalleled speed, according to Oxo. Participants in studies conducted by UC Davis’ Coffee Research Center could not detect a significant difference in the taste between the OXO Rapid Brewer’s cold brew and coffee brewed for 19 hours with the leading market cold brew machines, Oxo reported.
The Rapid Brewer is available now for $39.95 on OXO.com and Amazon. It will also be available on Target.com and select Target stores nationwide starting October 1, 2024.
