Bed Bath & Beyond has launched Squared Away, another in an evolving lineup of owned brands, this one with a storage focus as the back-to-college shopping season begins.
At the same time, Bed, Bath & Beyond is launching a College, Happier promotional campaign to make it easier for students to find back-to-college essentials for dorm living or off-campus housing.
The Squared Away line includes storage, organization and laundry care products for home, apartment or dorm room, Bed Bath & Beyond announced.
Squared Away offers multi-purpose storage solutions that allow customers to transform rooms into an orderly, harmonious space, Bed Bath & Beyond asserted, adding that, after months subject to coronavirus-related movement restrictions, many consumers are now facing organizational challenges, whether multi-tasking parents sorting out how they address their particular needs or college students looking for quality products to establish a space of their own.
The Squared Away designs are pragmatic, efficient,, durable and stylish, the company noted. Products feature sturdy materials, including wood and stainless steel in construction and neutral colors, according to the retailer.
The Squared Away line is set roll out through October encompassing several segments:
- Closet Storage and Organizers. Hangers, shoe racks, wardrobe organizers, bedside caddies and storage carts.
- Bath Storage and Organizers. Storage carts, under sink sliding trays, under sink stack boxes and countertop vanity organizers.
- Laundry Care. Collapsible laundry baskets, laundry hampers, laundry sorters and ironing boards.
- Kitchen Storage and Organizers. Utensil trays, cabinet organizers and ridge organizers.
To promote the Squared Away line and its general back-to-school sales push, Bed Bath & Beyond is introducing a College, Happier campaign incorporating a College Savings Pass that saves students 20% off their collegiate purchases; and an improved Pack & Hold service that makes it easier to direct purchases to the vicinity of any college. Through July 19, customers can go to the Bed Bath & Beyond Facebook page and share organizational pain points. There, they can enter to win a storage and organization make-over with Squared Away products, coupled with a free consultation and Accessory Refresh from Decorist, Bed Bath & Beyond’s online interior design services operation.
Squared Away joins a line-up of recently launched Bed Bath & Beyond own-brands including Our Table, Simply Essential and Wild Sage, as reported by HomePage News.
